Case study

Taylor's University

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Culinology is a combination of food science, food technology, and culinary arts.

Taylor's University is the only university in Asia to offer this course. The universities' marketing and communications team were tasked to increase awareness and enrollment by 35%. With this being a new course of its kind, we were tasked to bridge the understanding of the course, show the universities international culture and explain the endless possibilities upon graduation.


A new curriculum to the masses.

Our campaign sold the experience and job prospects the University offered. We featured current students, used their experience and words to craft the story. The authenticity of the student's journey was what made this connect with future students.


By using the video at education fairs, online marketing, and social media, the University increased its enrollment by 60% and the video reached over 60K organic views within the first year.

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